grateful | Premium Social Customer

How to Create Emotions on Social Media

Community Managers can not limit their daily brand promotion work through social networks to just schedule posts. They also need to interact, be thankful, answer questions, generate topics for discussion and intervene when necessary. In order to generate engagement they need to convey emotion. I will give on this post a few clues on how to do this:

1.-Use punctuation:

Exclamation marks to show surprise, joy, gratitude, optimism. Question marks to generate discussion, to obtain information from your followers.

2.-Use images that convey positive feelings:

Tenderness (puppies for example), philosophical (with phrases), enthusiasm (with pictures of landscapes, travel), humour (with comics). Try to provoke feelings that make the product get associated with the values that you want to express.

3.-Be a good host of your page:

Welcome new followers and thank fidelity. Make contests and promotions. Segmentate and personalise your messages.

4.-Use emoticons:

They can help you make sense of a sentence and really convey the feeling that you want to express. Many times a phrase without emoticons can have a positive and a negative reading since you lack the advantage offered by the use of spoken language or hand and facial expressions in order to convey what you really want, that’s why emoticons are always really useful.

5.-Be humble and sincere at all times:

Two features that perhaps because many people don’t use or don’t express well in real life, are highly valued on Social Media communication and create a great receptivity by your followers and humanises your brand.

Welcome again to my blog, Premium Social Customer’s friends!

Being thankful is essential in human relationships and it is also key on Social Networks. I thing it’s important to thank someone who shares my blog on his/her paper.li, or RT one of my tweets, or follows me on the blog, or shares one of my posts on any social network. Sometimes, when I share articles by other authors on any of my accounts, I inform them about that. It’s a way of thanking them for their content and also of letting them know that they will get more visitors to their respective blogs. Well, I’ve found that in some occasions I don’t receive any feedback from them in the form of a comment, not even a “Like” on Facebook,“+1” on Google Plus or “favorite” on Twitter. Luckily, I have fans that make my pages interactive and of course I also participate on other people pages. I think that in such a highly competitive world only through these kind of gestures and cooperation we can make it more human. When we help each other we have real Attitude 3.0

And What Happens If We Talk About Brands?

With brands it’s just the same. More and more consumers are nowadays aware of many viral negative news about companies and they know that as buyers and users of social networks they have the power of helping to change those behaviors that they perceive as inadequate. Enterprises 3.0 work with the ‘Three P’: Planet, People and Profit. This means that production processes need to have at least some respect for environmental values and working conditions that society establishes as basic, otherwise consumers will stop buying their products and following them on Social Media. There is even an active minority of combative and committed people who can damage their image so much, that it would be very difficult to repair that harm, at least for a long time. Consequently, Community Managers have to “pave the way” for any contingency and must cultivate relationships with users on pages at various social networks and constantly thank, using phrases and words in that sense. It’s a way to help creating a “safety net” with a group of loyal fans that will always be useful in case of possible Social Media crisis. In conclusion I recommend you to always be grateful, it costs no money and instead it can help you to win it.