Being thankful is essential in human relationships and it is also key on Social Networks. I thing it’s important to thank someone who shares my blog on his/her paper.li, or RT one of my tweets, or follows me on the blog, or shares one of my posts on any social network. Sometimes, when I share articles by other authors on any of my accounts, I inform them about that. It’s a way of thanking them for their content and also of letting them know that they will get more visitors to their respective blogs. Well, I’ve found that in some occasions I don’t receive any feedback from them in the form of a comment, not even a “Like” on Facebook,“+1” on Google Plus or “favorite” on Twitter. Luckily, I have fans that make my pages interactive and of course I also participate on other people pages. I think that in such a highly competitive world only through these kind of gestures and cooperation we can make it more human. When we help each other we have real Attitude 3.0
And What Happens If We Talk About Brands?
With brands it’s just the same. More and more consumers are nowadays aware of many viral negative news about companies and they know that as buyers and users of social networks they have the power of helping to change those behaviors that they perceive as inadequate. Enterprises 3.0 work with the ‘Three P’: Planet, People and Profit. This means that production processes need to have at least some respect for environmental values and working conditions that society establishes as basic, otherwise consumers will stop buying their products and following them on Social Media. There is even an active minority of combative and committed people who can damage their image so much, that it would be very difficult to repair that harm, at least for a long time. Consequently, Community Managers have to “pave the way” for any contingency and must cultivate relationships with users on pages at various social networks and constantly thank, using phrases and words in that sense. It’s a way to help creating a “safety net” with a group of loyal fans that will always be useful in case of possible Social Media crisis. In conclusion I recommend you to always be grateful, it costs no money and instead it can help you to win it.